Looks like “#SELFIE” by EDM (electronic dance music) duo The Chainsmokers is already on its way to joining the ranks of PSY’s “Gangnam Style,” Rebecca Black’s “Friday” and Ylvis’ “What Does The Fox Say” (which I blogged about earlier this year) by becoming the next viral music video. The song, already with almost 10 million YouTube views, has been called stupid and annoying by many listeners. However, this is far from the truth. Upon closer inspection, “#SELFIE” is an inventive satire about our generation’s vanity, selfishness and downright idiocy.

The song, named for the famous Twitter hashtag that users use to post pictures of themselves (selfies), opens with a danceable, fun beat. It then proceeds to feature a girl, presumably in a club bathroom, talking to her friend about a boy named Jason. Throughout the conversation, the girl continuously makes dumb comments about her appearance, other people and social media. At various points, the conversation is interrupted by the girl saying she is going to take a selfie.

At first, this may not sound like a good concept for a song, or video, at all. The Chainsmokers, though, use it to criticize how society acts today. By showing the comments as being almost meaningless and laughable, they are able to make fun of how obsessed this generation is with appearance, others and our next Instagram photo.

The song already has the support of many celebrities, such as actor David Hasselhoff and teen Vine star Nash Grier. They, along with others (celebrities and regular people), have selfies featured in the music video. The multitude of selfies featured in the video adds to the video’s meaning, along with putting more of a creative spin on the concept.

Overall, “#SELFIE” is definitely worth watching/listening to. Although it may not get any radio play, it’s almost certain to become the next viral music hit. Perhaps it can even change the outlook people have on selfies, social media and narcissism.