Catty Shack S1 Sales Division begins selling hand sanitizer
Members of the marketing class discuss what involves creating and selling a product
The Catty Shack S1 Sales Divison production and finance departments evaluate the previous day’s sales on Tuesday, March 11.
After preparing since the beginning of the school year, the Catty Shack S1 Sales Division began selling its product, personalized hand sanitizer, on Monday, March 10. The blue, berry-scented hand sanitizer was a part of the class’ Junior Achievement cirriculum and was set to sell at $3 each, and each member of the class was required to sell at least seven sanitizers.
“[Selling a product is] part of a project for the marketing [class],” VP of Marketing Macy Walker said. “[The hand sanitizer] is a product that we decided on. We took a class vote; we had a bunch of different ideas like water bottles, key chains, stuff like that. We all took a class vote and narrowed it down to just one item.”
To inform the school of their product, the Marketing department had to produce a video commercial, create a Twitter account and create posters to display around the school. The Human Resources department members created incentives to persuade the class to sell more product, as well as implementing team building activities.
“As VP of Human Resources, I have to deal with people…we make sure everyone is on task and doing the right thing,” VP of Human Resources Hannah Hilton said. “We [also] do sales training [and] survey training.”
According to Hilton, another challenging aspect of sales was getting everything completed on time.
“The most difficult part about bringing this product to market was that we had so many snow days and we kept having to push back our dates,” Hilton said. “Also, [it was difficult] trying to decide what we wanted to make the price, and make it competitively priced.”
Despite the hardships the class faced, selling the hand sanitizer brought class members satisfaction.
“I think what got me excited about this project was actually coming up with a product…because at the beginning of the year I wasn’t really excited for this class, but then we started talking about the product,” Walker said. “I just enjoy doing that stuff and putting it together…It just got me really pumped up and I ended up falling in love with this class.”
Senior Sydney Carson joined the JAG Yearbook staff her sophomore year and is now a co-editor-in-chief of the JAG yearbook. She enjoys reading, her dogs, monograms, frockets and the University of Arkansas razorbacks. WOOO PIG SOOIE!
