From doing 24-hour challenges to selling his own merch, freshman Noah Lauer has amassed almost 3,000 subscribers on his YouTube channel “Golden X.” On this channel, he largely posts sports content.
Along with “Golden X,” Lauer also has another channel, “Gx”, with almost 2,000 subscribers, and a TikTok and Instagram. Combined on his platforms, he posts about three to four times every week.
About two years ago, he was inspired to become a content creator by YouTube stars.
“When I was a kid, I watched a lot of YouTube like Ryan Trahan and Mr. Beast, and I liked them a lot,” Lauer said. “From there, I went into and created my own channel.”
However, Lauer does not run his channel completely alone. His childhood friend, freshman Nati Vega, helps him make and edit videos while also helping him create the merch. Vega enjoys helping Lauer with his channel because he sees him as a brother.
“He’s funny, and his family really loves me,” Vega said. “I’ve known him for so long, and we are basically brothers at this point.”
While Lauer enjoys the process of creating his videos, he also enjoys spending time with his friends when he creates his videos.
“I enjoy just creating it, editing it, hanging out with my friends, doing the video and having fun,” Lauer said. “We usually have a couple of people, and it usually takes a bunch of takes for us to actually get the right video.”
Along with creating videos, Lauer also sells his own merchandise which includes t-shirts and sweatshirts. Lauer was inspired to begin selling merch by a basketball content creator.
“Jesser is a basketball creator, and he has a brand called Bucket Squad,” Lauer said. “I got inspired from him to make my own merch and stuff.”
Lauer and Vega create the merch nearly entirely by themselves, including designing and heat pressing. They sell shirts for $13 and sweatshirts for $30.
“I go on this website then I give them my designs,” Vega said. “I make my designs on Canva and then put them on a big poster. They send it to me, I cut out the design and then we just heat press it on shirts and sweaters.”
Ultimately, Vega believes Lauer’s personality and hard work helped him achieve his success.
“Honestly, I just think people think Noah is a funny dude,” Vega said. “It’s usually just natural videos and stuff like that, but Noah does a lot of research, so I think he deserves it.”
